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IONIC!
THE NEW BUZZ WORD IN HAIR RIGHT NOW
The
claims are vast, but is it true that a few negative ions do all
this...
- Prevent
bad hair days?
- Improve
condition?
- Restore
natural moisture balance?
- Reduce
drying time?
- Eliminate
frizzies?
- Reduce
static?
- Leave
your hair smooth and glossy?
- Reduce
flyaways?
- Revitalize
dull lifeless hair?
This
new technology (well, new to hairdressing) is taking the hair
world by storm appearing in everything from hair electrical items like hair dryers and styling irons to brushes
and even chemical hair straighteners.
Unless
you're a scientist, the only place you may have come across ionic
products is in things like dehumidifiers or types of air filters.
Once you make the connection between hair and all the annoying
things that too much or too little moisture can do like major
frizz or damaged hair, you can start to come to grips with why
some bright spark decided it was what hairdryers etc. had been
missing all these years!
The
ions also have the effect of helping to smooth the cuticle or
outer surface of the hair. The smoother the cuticle, the shinier
your hair will be and the healthier it will look. It would also
be fair to say that the worse shape your hair was in prior to
using any product that smoothes the cuticle, the better it will
look afterwards. It's not all just surface treatment though, the
way ionic technology works is to break down the water molecules
which also allows micro fine particles of moisture to infuse deep
into the hair which helps to restore natural moisture levels.
Our
view:
At VirtualHairCare we strive to give you an objective view on
everything we present and what we have seen so far with many of
the new ionic products is that it is definitely an easier drying
method.
But
like with most things its best to use a good quality product to
get the best results so we recommend that you avoid the cheap
option and look for professional quality to see those results.
Image
courtesy of Hair Machine, Adelaide, Australia.
©
VirtualHairCare
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