When a product has
been professionally diagnosed for your hairs special needs, by
a hair care expert, it is going to be more suited to you than something
that you have picked up off the shelf at your local store.
Good
quality means nothing, as without expert advice you may not find
the right one for you. In fact, you could use one that is not
suitable at all. For example, general use or "family shampoo",
won't treat your partners dandruff, your babies cradle cap and
your frizzy ends at the same time! With statistics showing that
80% of us miss diagnose our own hair type and so purchase the
wrong products, when left to our own devices, you can see where
the difference lies.
A
reasonably new marketing strategy of selling you a product that has a specific
purpose rather than treats a specific hair type does make life
a lot easier. E.g. you want volume then you buy 'volume' shampoo
rather than 'fine hair' shampoo.
As
with most things, price is a good indicator of quality when trying
to choose a hair care product and applies equally to the products
you buy at your salon or the grocery store. Once you reach the
upper middle to high price range the ingredients will be of a
better quality and contain more of them (e.g. real essential oils
rather than the cheap non-pure versions) and on the reverse of
the coin, if you buy really cheap brands you will get what you
pay for.
Professional
brands on the whole use gentler surfactants (a type of soap used
in shampoo) in more concentrated amounts, so you need far less
product than with a grocery store brand to achieve the same result.
The recommended serving of professional shampoo or conditioner
is 5 ml per serve (the average cap full) whilst you may have to
use three or four times more to get the same result from a cheap
grocery store brand. However, the quality of the upper end of
the grocery brands is easily comparable to the lower to mid range
of the professional brands so it really is your decision at the
end of the day.
- Your
shampoo and conditioner are the foundation of a good hair style
and should not be under valued when creating your look.
- A shampoo should always be followed by a conditioner as a shampoo is negatively charged and a conditioner is positively charged, therefore one will balance or neutralize the other helping to restore the natural barrier (acid mantel) and protect the hair.
See
How
to Shampoo your Hair and
How
to Condition your Hair for
more info on the importance of choosing the right shampoo and
conditioner to alleviate styling problems.
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