The future of one to one marketing!
access to a self-qualified and captured consumer audience by
utilising a synergy of unique online and offline strategies.
. . . A new contextual advertising, positioning & branding
medium which compliments your existing promotional mix.
- a stylish,
visually alluring, high end, specialist online magazine with
great consumer appeal and a broad demographic dedicated to
promoting hair care & and specialist hair care products.
- is a
fantastic communication vehicle on the cutting edge of technology
directed at a younger trendier market yet attracting a broad
demographic of information seekers across the board.
Speak for themselves. .
is always in the top 15 out of all Health & Beauty sites in
- We have
a huge readership of your consumers with a direct interest
in hair care who visit us daily.
to one marketing, over the internet, combined with well-aimed
direct advertising offline is the way of the future as are integrated
communication strategies using a wide range of marketing channels
including cross- promotions involving one or more brands"
(Business Review Weekly February 16th 2001)
The corrections in the e-commerce
and tech markets have only served to emphasize the huge value
of the internet as an information resource and its application
as a platform for direct marketing. The informediary
style of VirtualHairCare provides information directly
to the visitor who wants to find out about a specific subject
by taking them straight to the correct page requested. This
contextual advertising is the key to how the internet
differs from all other mediums.
Our visitors are generated by traditional
press branding and not through internet traffic builders
who often provide less than honest statistics and bridges the
gap for the product company by branding your professional product
not only to the hairdresser but directly to the consumer in
an entirely unique way.
During our test period alone, VirtualHairCare
had over 30 000 visitors between the 1st of December and the
30th of February 2001.
VirtualHairCare.com has been developed
with traditional marketing and journalism as its base. We don't
buy any of the hype from the geeks, we use traditional marketing,
journalism and hair care expertise to provide a universally
appealing hair care magazine using the new medium of the internet.
With this online hair care resource, we have the ability to:
Build your brand: unlike other
media, the Internet environment demands more than passive attention.
Whether a visitor views information about your company, registers
for your free giveaways or uses our Personal Diagnostic tool,
they are interacting with you so building a personal relationship
with your brand. Harnessing that interactivity can give your
company the edge.
Direct marketing: the online
databases that we have built and continue to build (or those
that you create yourself when a visitor is brought to you via
a VirtualHairCare ad) make the internet one of the most powerful
and cost effective direct marketing tools available.
We don't focus on "clicks per view"
and "clicks per thousand impressions" because we believe that
people don't necessarily click banner ads unless they really
want to. We believe they are influenced by good old-fashioned
branding alongside first class information with the possible
incentive of getting something for free. The huge advantage
that we have is that, unlike a print magazine, we have the unique
ability to contain all the information in one instantly accessible
place: The Virtual Salon on the Internet!
Provide customer service:
within VirtualHairCare we provide the ultimate in customer service
in the form of The Hair Doctor sponsorship or advertorial. This
is a simple way to provide customer service. It is also possible
to use links to your own site to provide feedback, create loyalty
programs and maintain communication with your customers.
Promote sales: all avenues
lead to sales and VirtualHairCare.com draws both your established
and new customers to your product sold through bricks and mortar
based businesses. To do market research, technological advances
in statistic gathering software means that VirtualHairCare.com
automatically gathers information about visitors and their interests.
This can be built into detailed customer profiles to provide
cost effective surveys.
Provide cross-promotional opportunities:
the Internet gives you the space to integrate marketing
and communication strategies that have never been possible before.
Run competitions: we all
love to get free stuff or win! So whether you use our free samples
page or run your own competition there is no better way to utilise
all of the above. A current PPS Hairware free samples campaign
has already gathered 400+ respondents over a 14 day period.
Our Free samples area has the ability for your company to talk
to a huge audience, launching or re-launching your products.
Our systems send you the addresses and names of these respondents
to allow you to reward them directly. This applies for both
consumer and hairdressing professional.
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