Coutesy of Wella

Scheduled EDM (Electronic Direct Marketing) Newsletters Virtualhaircare.com.au/Virtualbeautycare.com.au 2007

Lists:

  • Marketing/Brand/Media buyers Australia Hair and Beauty 490 individuals
  • Professional Salon Members (owners/Academies/TAFE) 1300 individuals
  • Consumer Member (and some hairdressers) general list approx 48,000 individuals Demographic: 96% women/18 to 38.

EDM Slots: The following dates are scheduled for 2007. EDM Newsletters are sent for receipt on Tuesday mornings. Prior Key Dates (Mothers Day, Fathers Day, Xmas) marked with an *

  • 3rd of April: Marketing/Brand/Media buyer list (490)
  • 10 th of April: Professional Salon Members (owners) list (1300)
  • 17 th of April: Full consumer (and some hairdressers) members list (48,000)
  • 24 th April: Professional Members
  • 1 st May: Consumer *
  • 8 th May: Professional (Mothers Day Promotions) *
  • 15 th May Consumer
  • 22th May: Professional*
  • 29 th of May: Consumer*
  • 5 th June: Professional (Hair Expo) *
  • 12 th of June: Consumer
  • 19 th of June Professional
  • 26 th of June: Consumer
  • 31 st of July: Professional
  • 3 rd of July: Consumer
  • 10 th of July: Professional
  • 17 th of July: Consumer
  • 24 th of July: Professional
  • 7 th of August: Consumer
  • 14 th of August: Professional
  • 21 st of August: Consumer*
  • 28 th of August: Professional (Fathers Day Promotions) *
  • 4 th of September: Professional
  • 11 th of September: Consumer
  • 18 th of September: Professional
  • 25 th of September: Consumer
  • 2 nd of October: Professional
  • 25 th of September: Consumer
  • 2 nd of October: Professional
  • 25 th of September: Consumer
  • 2 nd of October: Professional
  • 25 th of September: Consumer
  • 2 nd of October: Professional
  • 25 th of September: Consumer
  • 2 nd of October: Professional
  • 25 th of September: Consumer
  • 2 nd of October: Professional
  • 9 th of October: Consumer
  • 16 th of October: Professional
  • 23 rd of October: Consumer
  • 30 th of October: Professional
  • 6 th of November: Consumer
  • 13 th of November: Professional
  • 20 th of November: Consumer*
  • 27th of November: Profession*al
  • 4 th of December: Consumer*
  • 11 th of December: Professional*
  • 18 th of December: Consumer (Xmas promotions) *

In addition, we can also media manage/media buy the distribution of your message to a much wider group of consumers through our mainstream women’s online partners who include MotherInc.com, PerfumeConnection.com, Mumsweb, Girl.com, Female.com, dStore.com plus offer a host of affiliate marketing options. In addition we online media buy in the USA and represent 2 of the largest consumer hair care sites in America (audience 3 million per month) and one in the UK .

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