Sydney
Australia September 2003
Brand/Category/Media
Buyers and Australian Press special briefiing
ONLINE ADVERTISING SPEND UP 30% IN AUSTRALIA (ADNEWS
29TH AUGUST EDITION)
Extract
courtesy of Adnews
29th
of August (Australia's
top selling advertising, marketing and media magazine) and journalist
Danielle
Long.
Sydney:
"Online
advertising continues to show strong growth with ad spend up
30% and total revenue for first half 2003 estimated at $99million,
according to the Online Advertising Expenditure Report".
(the following is paraphrased): .....ninemsn CEO Martin Hoffman
said "We saw more big brand advertisers like Virgin Money,
Hutchinson and L'oreal using the net for advertising. It shows
us that marketers are beginning to think about online when they
are developing campaigns and putting it at the centre or the
front of their campaigns".
----------------------------
READERS
LOVE FASHION, LIFESTYLE
Extract
paraphrased with acknowledgments to Adnews August '03
page 6 and journalist Barbara Messer
Sydney:
"Lifestyle, Fashion and motoring titles were the winners
in the latest Roy Morgan readership survey......."
..........we
are seeing these trends extending to Online and Virtualhaircare.com
is one of the leading online titles in the Fashion/Lifestyle
and Health and Beauty categories (ref: Hitwise Audited by PricewaterhouseCoopers)
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