Detailed hair care products consumer surveys available

Virtualhaircare surveys have become a benchmark in this region for gathering targeted beauty care market intelligence. These surveys results are now available for purchase as well as us being able to customise new ones for our clients.

Focus Group size Approximately 15 000 Australian/New Zealand consumers. Average response to mail shot: 11%.

Survey 1:

Australia/New Zealand-wide survey on what kind of shampoo and conditioner consumers buy, where they buy it, what makes them buy, media impact, what size bottle and type of container they prefer presented with multiple variables and expert analysis (see details below).

This survey provides vital information on consumer usage trends and why they buy certain products, assisting with product packaging and label copy decisions, manufacturing and import quota's, stock decisions advertising impact and marketing direction.

Respondents: 1582 consumers with demographic breakdown of this sample.

Price: $490 ex GST (single license use only)

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Survey 2:

Australia/New Zealand-wide survey on hair type, styling aids used and detail on what people say they 'want' their hair to be. Breaks down into a snapshot in %'s of the actual different hair types that makes up this market and details exactly what they use to style their hair, also detailed in %'s (see details below)

As hair type directly affects the product needs of this sample, these figures are of major use when predicting product volumes when importing, manufacturing or deciding what to stock as well as during marketing planning for both hair care product and electrical accessory companies. This also has has a particular use in context of curl and frizz products and both salon and home straightening of all types.

Respondents: 1623 consumers with demographic breakdown of this sample.

Price $290 ex GST (single license use)

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This is what Survey 1 contains (with data and analysis removed)

Demographic Breakdown:

Question 1

What type of shampoo and conditioner do you normally use?

Type Shampoo Conditioner %Totals Frequent         Normal         Colour         Dry         Oily         Volumizing         For permed hair         Anti frizz (straight/smooth)         For curly hair         To help with conditions of the scalp

Question 2:

What do you want to get from a shampoo and a conditioner?

Effect on hair	Shampoo	Conditioner	%Totals
Shine
Lots of foam
Softness
Easy to rinse
Untangles easily
Squeaky clean
Helps your colour to last
Smells good
Leaves hair in good condition
Adds moisture
Gives hair more lift and volume

(Questions 3 & 5:

Where do you buy your shampoo and conditioner?

Outlet	Shampoo	Conditioner	Treatment	%Totals
Hairdresser
Supermarket
Chemist
Department Store
Priceline
Variety Store

What makes you buy hair products?

Referrer	%Totals
Print magazines
VirtualHairCare.com.au
TV and Radio ads
Sales person
Hairdresser
Friend
The packaging
Special promotions
In-store information
Never try

Questions 4 & 6:

Which size of bottle do you prefer?

Bottle size	%Totals
100ml (small)
200ml (medium)
300ml+ (large)

What is your preferred container type?

Container Type	%Totals
Squeeze
Pump

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This is what Survey 2 contains (with data and analysis removed)

Demographic Breakdown:

Question 1:

Would you describe your hair as?

Type %Totals Straight     Wavy     Curly     Frizzy

Question 2:

Do you use?

Styling aid	%Totals
Curl or frizz control products eg gel or serum
Electrical flat irons
Perms or bodywaves
Hot rollers or tongs

Question 3:

What is it most important for your hair to be?

Preference	%Totals
Smooth and glossy
Under control
In good condition
A current fashionable style

 

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For more details and rates:

Contact:  Virtualhaircare Advertising and Promotions team

Tel:  (02) 9967-4945

Sydney Australia

or

contactus@virtualhaircare.com

 

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