Hair care industry Marketing/Product/Brand Managers Special Online Briefing

Sydney Australia September 2005

TOP AUSTRALIAN HEALTH AND BEAUTY SITE DEMONSTRATES CAMPAIGNS, DATA GATHERING AND OTHER METHODS TO PROMOTE AND SUPPORT CLIENTS BRANDS TO A VAST ONLINE AUDIENCE

This special report is designed to demonstrate six years years of effective online campaigns by showing actual examples to Australian brand managers. Just double click on the blue links to see each scenario. Apologies if some of the links no longer work as some are old.

These are all actual campaigns or trials.

1. Contextual Advertising:

Virtualhaircare places the clients brand alongside topics within the resource that are directly relevant to the clients brand in a similar way to traditional print advertising

Examples:

Schwarzkopf Osis Campaign (Salon Professional)

American Crew Men's products (Salon Professional)

Contextual Advertising with special sub information page

Restoria Express (Grocery Colour brand)

Sunbeam 2004 Electrical accessories Campaign (and VHC tips have featured in Sunbeam instruction manuals with links)

Paul Brown Australia 2003 Campaign example (incorporating a survey on hair straightening habits)

NIOXIN PROMOTION: Below is an example of the Nioxin/Price Attack promotion which is advertorial based. These links appeared across the site.

44% of all men and 48% of all women describe their hair as fine....almost half of the population. Find out what you can do about thin and thinning hair by clicking on our Nioxin Special Promotion below.

Non-haircare product companies interested in our audience:

ACP MAGAZINES/HAIR MAGAZINE PROMOTION: AUGUST 2004 TO AUGUST 2005: Below is an example of an advertorial promotion with a link to a competition:

Virtualhaircare Professional would like to welcome to our newest sponsor Hair Magazine, one of the highest circulating hair magazines in the world.

With hundreds of great new styles, amazing celebrity transformations, fabulous reader makeovers, expert advice and best buys, Hair Magazine is packed with all the advice and tips you need to create the perfect look.

Hair Magazine is offering our professional readers a unique opportunity to win a complete years free subscription to this market-leading magazine! Just press on the pic below to join!

(Lastest Edition out now)

RSVP (Fairfax)

Perfume Connection (all Westfield)

2. Competitions

Virtualhaircare also runs promotions and competitions designed to brand test, increase brand awareness and distribute samples to our wide audience in both Australia and New Zealand whilst providing fun and value to our consumer visitors. These are just a small proportion of actual promotions run since March 01.

VO5 Competition

Pantene Competition

Fudge Competition

Schwarzkopf Osis Competition

Kusco-Murphy Competition

Delorenzo Competition

Wella Professional Competition

American Crew Competition

Wella Grocery Survey/Competition

PPS Hairwear Competition

Paul Mitchell Competition

Hairs and Graces Competition

3. Competitions with link to client site

1999 and 2000 were the years for building the big corporate websites, but traffic to these sites has been elusive, even with high advertising spend to promote them. Virtualhaircare takes the consumer to your site in a number of unique ways. This is example of a promotion by M.O.P (Ozdare Corp) last February and Pantene.

M.O.P Competition

4. Product packaging assessment and brand perception data gathering and surveys.

Virtualhaircare establishes a relationship of trust with the consumer because it is perceived as an independent, impartial information provider on hair care issues. As a result, they are willing to answer a limited range of questions about our clients products. This is a dummy sample of one of many reports generated during an ongoing campaign.

Shampoo and Conditioner Usage Survey (results available on request)

5. Special Promotions

Virtualhaircare is the ideal targeted media for special date-sensitive romotions. The campaigns below were to tell the consumer about Mothers Day gift packs available nationwide.

Sunbeam Mothers Day Special

M.O.P Mothers Day Gift packs

The Basket People Gift Hampers (2005)

6. Mail shots

Virtualhaircare.com has a substantial database of consumers interested specifically in their hair and hair health. Be included in our monthly mailshot and tell our visitors about your latest releases, upcoming events and promotions. Here is an example:

Virtualhaircare August 2005 Consumer Newsletter

7. Event Support and Publicity

Virtualhaircare promotes and provides extra publicity to hair care related events and happenings with spin-off benefits for the sponsors of those events.

Mercedes Fashion Week

Hair Expo Australia

AHJ Hair Fashion Awards

7. Customer loyalty for Salons

Virtualhaircare gives wide publicity to salons that they can't get elsewhere by promoting their services and showcasing their shots to both consumer and industry. Support and reward your customers by sponsoring their appearance in the only consumer hair care magazine in the region.

Wella/Raw Hair Promotion

As Salon Near you

Remember, unlike VHC.com other "Salon Finders" don't have and can't get an audience.

8. Professional Organisation Support

Virtualhaircare provides publicity and a point of contact for hair care related organisations.

International Association of Trichologists

Virtualhaircare can tailor make any campaign for any marketing budget. With our substantial audience, we can enrich and build your brand by presenting it to one of the proportionally largest online audiences in the world.

For more details and rates:

Contact:  Virtualhaircare Advertising and Promotions team

Tel:  (02) 9967-4945

Sydney Australia

or

contactus@virtualhaircare.com

Press on this link to be taken to Virtualhaircare and The Virtual Salon!

© VirtualHairCare 2002