Sydney
Australia February 2004
Brand/Marketing/Category
managers/Media Buyers special press release.
Announcing
new Virtualhaircare Mini Marketing Research reports.
With
its large targeted audience and ability to take 'snapshots'
of market habits, Virtualhaircare has build a reputation for
producing simple yet powerful mini reports on Australian/New
Zealand hair product usage, hair types, colouring habits as
well as data on what the consumer says makes them buy products.
These
compact 'mini reports' are not full blown market research studies
but have become a benchmark in inexpensive yet highly useful
and current market research and our clients include Unilever,
PPS, Revlon, Wella, Schwarzkopf, Goldwell/KMS, deLorenzo, Breville,
Sunbeam, Aveda, Paul Brown and Ashley and Martin.
They
are relevant not only in understanding trends and buying
habits and using them to complement your other market research
sources but in helping to assess advertising effectiveness,
brand awareness and to predict product manufacturing and/or
product import quota's. They are have become a vital tool
for media planning too.
Virtualhaircare.com
latest Market Research report for February 2004
"Men's
Product Usage %'s by brand, colouring habits and data
on where men get their hair cut and hair and scalp Survey".
February 2004
- Description:
Finding out about Men's product usage is difficult because
the majority simply don't buy products for themselves,
someone else does.
-
Find out what they really use, if they colour their
hair and what their main concerns are about their hair
and scalp.
- Contains
a valuable % breakdown of actual brand names, from the
largest to the smallest product companies.
- Price:
$190 ex GST
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Method
of delivery: Word Document or original Excel file sent same
day by email on order. Invoiced to company.
e-mail to order on contactus@virtualhaircare.com
Marketing
research Mini Study Archive:
These
are some of the mini studies conducted over the past 6 months
and are available at a reduced cost of $190 ext GST. This data
is not time critical and new studies would reflect very similar
data and will be valid for the whole of 2004.
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Hair
Type/Hair Styling products and accessories preferences Survey
September/October 2003
- Description:
This is arguably one of the first large studies done on
hair type in the region.
-
Gives breakdowns of what type of hair people say they
have, what sort of styling methods they mainly use (e.g.,
product, electrical, where they say they buy their products
and what makes them buy).
- Demographic
profile of respondents broken down into age and sex.
- Respondents:
99.93% Female 0.009% Male
- Cost
$190 ex GST
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Shampoo
& Conditioner product usage Survey August/September
2003
- Description:
Asks respondents what type of shampoo and conditioner
they normally use and what they want from a shampoo and
conditioner within a framework of multiple questions for
each category.
- 'Demographics
of respondents broken down into age and sex.
- This
is one of the most comprehensive studies don't so far.
- Respondents:
96.51% Female 3.49% Male
- Cost
$190 ex GST
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Shampoo
and Conditioner Usage by brand name Survey: Half year
duration 2003
- Description:
One of our most simple yet most popular surveys which
asked, by brand name, what product our visitors use, professional
and grocery. Conducted over a long period of time, this
survey had nearly 4000 respondents making it an accurate
snapshot for usage.
-
It drew out data on almost all product companies but most
importantly it represents snapshot of % market share of
most companies, big and small.
-
For the first time it also shows up smaller and niche
brand companies in relation to their competitors in a
market snapshot that would be very expensive to reproduce
through traditional methods.
-
Accuracy confirmed by companies like Procter and Gamble
Australia who's own data were almost exactly the same
as this report for their own products.
- Does
not contain demographic data (which is very similar to
the above).
- Cost
$190 ex GST
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Coming
up soon:
Hair Services/Colour/Cuts
Survey: Data collection ends March '04.
- Description:
Asks where respondents get their hair cut and coloured: e.g
self, hairdresser, friend, home hairdresser.
- Asks
how many have used a salon only product or attended a salon
in the past 6 months.
- Plus
demographic profile/breakdown of respondents by age, sex, location.
If you
would like to run a survey (either independently or connected
to a giveaway promotion) on Virtualhaircare or our other mainstream
targeted affiliate sites please just call or e-mail.
How representative
are the surveys?
- 54% of
all Australians and similar figures of New Zealanders are on
the web (ACNeilsen Report). Assuming the balance is made up
partially of very young or very old people who don't or can't
use the web, a large proportion of the population who make the
buying decisions are online.
- Our audience
represents a wide and representative portion of them who are
interested in personal grooming.
- The majority
of our audience are women. Research is showing that women make
much of the purchase decision when it comes to hair products
for self, family and partners,
- Our audience
and separate members club (database) comes from all ages 14+,
from most walks of life, in all states or regions of Australia/New
Zealand thus make up an extremely credible focus group to poll.
- The surveys
gather extremely rich answers as the focus group has little
motive to manipulate responses, anonymity and trust playing
a strong part in this. Spoiled answers are deleted from the
study before collation.
What else
can commissioned surveys do?
- Concept
testing.
- TVC testing/appraisal.
- Packaging
appraisal.
- Product
pack copy/name appraisal.
- Promote
pre-launch brand awareness.
- Cross-promotion
in tandem with online/offline advertising.
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Press
on this link to be taken to Virtualhaircare and The Virtual
Salon!
For
more details and rates:
Contact:
Virtualhaircare Advertising and Promotions team
Tel:
(02) 9967-4945
Sydney
Australia
or
contactus@virtualhaircare.com
©
VirtualHairCare 2004
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