STOP PRESS: Virtualhaircare is now accepting sponsored shots from professional product companies where the company behind the look as well as the salon that created it can get some great PR.

Reward your salon customer with some inexpensive PR ($100 a shot, minimum 10 shots)

This is an example of 10 diffferent images from different salons positioned across the site commisioned by GOLDWELL AUSTRALIA.

Park your mouse over the pic to see how and brand and a customer can be supported. This pic courtesy of Goldwell and Lee Matthews of Pure Fresh Hair

Hair by Lee Mathews of Pure Fresh Hair, VIC Finalist Most outstanding Cut Colour Style 2003, coloured using Goldwell Topchic and Goldwell Elumen. Styled by blast-drying with Goldwell Definition Texturizer and finished with Definition Mello Goo.

 

How big is the VHC audience?

  • As big as any independent woman's site in the region.
  • Nearly 800,000 unique visitors read the resource in the last 12 months.
  • At least I,2 million people will consult the resource in the next 12 months.
  • Audience average is vastly up with figures of 127 000 in January '04.
  • In the last 12 months we served nearly 19 million individual files, generating 23 million hits including having 4 million pages of our info read.
  • Higher audience than almost all global hair product corporate and online campaign sites.

 

How big is the mail shot database?

  • Currently: 49,000

 

 

 

 

  

Press Announcement

ONLINE ADVERTISING COMES OF AGE

(Reproduced with acknowledgements to Adnews and Journalist Danielle Long)

Sydney Australia: 9th April 2004

Online advertising is not the last kid on the block anymore, with audit figures revealing the internet increased its share of the total ad wallet by 41% in 2003.

The figures, released by the Audit Bureau of Verification Services, confirmed what media agencies, advertising agencies and publishers already knew: online advertising is a significant part of the media mix.

Last year advertisers spent $236million online, putting the online category ahead of outdoor, cinema and pay TV and only just behind radio advertising.

The figures from the Online Advertising Expenditure Report are being seen as official confirmation of the growing awareness and confidence among the advertising industry towards the use of online.

“These figures show that the local market is playing catch up to overseas markets like the U.S and the U.K, where online advertising is between 2% and 3% of the market compared to 1.5% in Australia. “We still have a lot of growth to go but there is definitely momentum,” said F2 Network COO Nick Leeder. “We are seeing more clients and traditional agencies get their heads around the internet and begin to make it a bigger part of the media mix.

The report also revealed a 51% growth for the six months to December 2003 over the same period in 2002, a figure in line with the growth experienced by Ninemsn, which increased revenue by 47% and eMitch, which increased billings by 50%. The f2 Network increased its advertising revenue by 55% year on year.

Already this year, the market is showing strong growth with eMitch recording 40% growth year on year for the March quarter.  “This growth is not a flash in the pan – it shows a fundamental change in the marketplace,” Simson said. “Online is not the last kid on the block anymore.”

A combination of increased broadband penetration, a growing internet population and more first-time online advertisers is driving the growth.

(THANKS TO ADNEWS 9TH APRIL 2004)

 

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Press on this link to be taken to Virtualhaircare and The Virtual Salon!
 

For more details and rates:

Contact:  Virtualhaircare Advertising and Promotions team

Tel:  (02) 9967-8828

Sydney Australia

or

contactus@virtualhaircare.com

 

© VirtualHairCare 2004